Whenever I visit the B&H website, I feel welcomed more and more each time. I use this site frequently to purchase camera supplies, software, and any type of accessories any technology person could dream of.

When the page first loads, your eyes are automatically drawn to the bold green bar towards the top of the screen which is home to the search bar, the ‘shop’ tab (which is already selected), and a few other less important tabs. Depending on what you are looking for, you can select a variety of categories with icons, for example: Computers, Darkroom, Photography, Lighting & Studio and more fun stuff. In addition to the icon bar, there are more pictures and categories below to make finding what you are looking for more accessible.

I decided to search for a Canon 70-200mm lens using the search bar, and the correct lenses came up, including ones with different apertures incase I wanted to buy one with a certain aperture. I decided to take a step back to the home page and click on the Photography icon and see which way was easier. After clicking of the Photography icon, it brings up many subcategories so you can plunge into whatever section you wish. From there I clicked on ‘Lenses’ then the next page came up with over 1,500 items to sort through! Luckily, down the left hand side is a ‘Narrow Results’ bar which allows you to select the brand, category, price and a ‘search within results’ bar to make the user feel less overwhelmed and to help find what is the right purchase for them. In my opinion, using the search bar from the home page was much more efficient to what I was looking for, but if the user isn’t sure what they want, then utilizing the icon tabs on the home page would be their best bet.

Overall, I feel that B&H offers a very stress-free and enjoyable online shopping experience. I never felt frustrated or useless, except when I remembered how much lenses cost, but that won’t keep me away for long. In conclusion, B&H makes it almost too easy to browse all of the cool photo and video supplies and accessories that it will start to burn a hole in your pocket with just a few clicks.