For this Final Review I chose our group project site, deja-shoe, that I was very please with how clean, functional and open that the site got much of a positive feel from the class.

Balance, Unity, Emphasis, and Layout, Color, Texture and Navigation:
The balance was centered and even across the page. With the logo in the center giving the actual page an anchor that the sides of the page feel symmetrical and even. That does enhance the emphasis of sleek, simple and professional which was key to the unity of the site’s identity. Layout was based much on other shopping sites and giving us a good direction for design since you don’t have to reinvent the wheel but just adapt it to your ideas and style. Color seemed to be the biggest gripe from most and we at first had a hard time agreeing on a color that appealed to everyone but the Blue that was chosen wasn’t vintage and very facebook in shade. Our site looks very smooth and the color does pop because it is more vibrant than the other colors associated with ‘vintage’ (browns, oranges, rustic accents, pastels,…etc) and we could alter that to give the site a better sense of style. The Navigation was something that I really liked because everything was click and go, while not having to hunt for links or button to find to get what you want.

Improvements would be expanding the content, upgrading content, changing the colors to give it a more ‘Vintage’ feeling while keeping the positives of the navigation and maybe give some texture in places will give the site a more aged look. It come to my mind the look of a 1970’s VW Van, faded orange paint with rust accumulations along the body of the frame of the vehicle, a very dingy sun beaten off white for the roof, and dirt/dust on the tires as so you have a brownish/black. These colors could be incorporated along with a pastel blue as that they would contrast and be more appealing while giving the site it’s own personality and identity away from Facebook.