The two sites I chose were www.manoloblahnik.com and us.jimmychoo.com. Manolo Blahnik has a simple layout and no clutter. The text/navigation clearly stands out because there’s is nothing around it, so it’s highly emphasized. The color scheme and layout help to bring a sense of unity to the page; everything feels like it belongs. With Jimmy Choo’s website, balance is well-exploited by having three small thumbnails offsetting a larger one, and text is evenly distributed and there’s no clutter. The layout is easy to understand and looks professional. The colors, font families, and images bring the site together and makes it feel complete. All their main selling points and sales are emphasized by a scrolling marquee of images which draw the user in. In Krug’s book, he talks about a site correctly utilizing a site ID, search options, sections, page name and local navigation. The site ID’s are clearly displayed on both sites. Searching is easy to start on Jimmy Choo’s site, but not on Manolo Blahnik’s, possibly because the user can’t directly purchase from the site. The major sections and divisions of each site are clearly stated and displayed in the local navigations, and it is simple to find out what page is currently being viewed. Although Manolo Blahnik’s site is simpler, I feel Jimmy Choo’s site better utilizes the principles Krug talks about in “Don’t Make Me Think”. I’ve used many sites similar to it, so everything makes more sense to me and I feel like I know the website.