Explore each of your choices, then describe and compare the two sites use of Balance, Unity, Emphasis, and Layout. How do they use these principles and implement Krug’s five important “things” to make sure users see and understand the site? Is one site more effective than the other at drawing your attention, and why?

The two sites that I chose to do were JimmyChoo and Zappos.
The first thing I recoginzed when I looked at the websites is that JimmyChoo seems to be more organized and appealing to the eye than Zappos. The Zappo website is very busy and hard to focus your attention on one specific thing. JimmyChoo is focused the elegance on todays trends where as Zappo’s seems to fit the needs of the day to day grind.
According to Krugs five important things JimmyChoo’s and Zappo’s both follow the proper navigation layout. When I look at the website of Zappo’s I feel like I am very overwhelmed with options where as JimmyChoo’s is well organized and focused of specific items. JimmyChoo’s and Zappo’s clearly define the location of where you are at on the site. JimmyChoo’s is a better option for what websites stand for and should look like.