Since the release of the first iPod in October of 2001, I have been intrigued by Apple’s mobile devices. Recently, I purchased an iPad and am in love with the product. The streamlined user interface and large App Store are really what make me decide to buy an Apple product over an Android-based or other big name device. I have previously owned 5 different iPods, including an iPod touch (similar to the iPhone).

When you first take a glance at the Apple.com website, you will see the same sleek, innovative format that Apple is famous for throughout their products. The clean white background is complemented by the reflections of the iPhone 4S, and the navigation bar is put together with their simplistic look in mind.

After clicking the “Store” link in the top navigation bar, I am taken to a page where I can choose from a variety of apple products, as well as categories of these products. In the top left corner there is a convenient search bar to search for the product of my choice, as well as the phone number to the Apple Store above it. In the middle of the page are Apple’s main products. I chose a MacBook Pro since I am interested in purchasing a new laptop. From the next page, I then selected which MacBook Pro I was most interested in (15-inch). I was then able to select the specifications of the laptop, and press the “Add to Cart” button which was colored green, most likely so it could be better distinguished from other buttons on the site. I was then taken to my cart where I could either continue shopping or check out. By going through only 4 pages, all of which crucial to the buying process, I was able to find the product I wanted, choose my specifications, and purchase the item, without any hassle whatsoever.

I found the Apple site to be very easy to use, with minimal effort needed to purchase what I would like. This is almost expected with Apple. They are known for their easy-to-use computers and mobile devices. It has always been their goal to deliver products that do not require the consumer to have to think to access things of their choice.