For my second monthly review, I chose the one-page interactive site http://everylastdrop.co.uk/.  The first thing that drew me to the site was the graphics.  They are cartoony, playful, colorful and easy to understand. The layout is simple where you can either scroll yourself or click on the arrow in the bottom-right hand of the page; I chose to scroll myself.  I like that when you scroll, you can see the images slide into place and they reverse if you scroll upwards on the page. It is easy to understand and each “scene” has a different message relating to the concept of “Every Last Drop.”  Little side notes pop up and give short facts about the concept and there is a short video at the end.  The little blurbs of information are enough to keep the user interested, without being too lengthy that the user goes to another page. To add to the layout, the colors of the graphics are playful and not too distracting and keep you interested to keep scrolling to the bottom; and everything has its own place.

Texture is used often on “Every Last Drop.”  There are lines making up all sorts of different patterns from shower curtains to the lines on the road. The graphics are colorful, aesthetically pleasing, and mainly consisting of basic shapes. The color palette is also very pleasing and basic, consisting mainly of pinks, blues, yellows, and purples.  Blues are among the most popular color on the site, which adds an intelligent, calming feel to the web page.  It also is associated with water, which adds to the site’s message about conserving water.

The overall message of this single-page-site is effective through the use of color, line, and content.  The graphics illustrate a clear understanding of what the site is about and it communicates well with the user.  The scroll is easy to use (and find for that matter) and it navigates smoothly to the end.  Lines create a subtle, yet noticeable texture and the use of basic shapes I think add to the site’s list of benefits in regards to making it easy for the user to understand what is being illustrated.  The content is also easy to follow and easy to scan until the user reaches the bottom of the page where the video will play. Overall, I enjoyed the “Every Last Drop” interactive site and would visit it again.