Amazon does a great job at making finding and buying products effortless. The search bar is highlighted in an eye catching blue that stands out from the stark white of the rest of the page. Upon completing a search, the items are categorized by either price, relevancy, or rating, and the buyer has the choice to narrow their search further by dividing results by department.  Once the item is ready to be purchased, Amazon provides specific instructions that point you to the correct checkout, ensuring customer satisfaction.  The design of the site, though it seems simple, is obviously the product of a lot of programming and thought, as a few clicks of the mouse does so many different tasks. Compared to other online marketplaces, Amazon is easy to use even if it is the customer’s first experience using the site.