Over the years Amazon.com has essentially set the standard in online shopping and still dominates much of the market. There are a few ways to find items on Amazon, one can search, browse categories and departments, check out the sales, or use a combination of searching and stipulating which categories to search. Everything is fairly easy to find and understand; the search bar is in the top center of the screen, categories and departments along the left side, check out is top right, and the results fill the majority of the rest of the screen. I decided that I wanted a 30 gallon fish tank, don’t ask why. I started by searching for a fish tank, then since some results came up that weren’t aquariums so I narrowed my search by activating the category aquariums. Then from there I saw nothing but aquariums. However there were still 541 results and nothing matching the criteria I had in mind on the first page of results, so I typed in 30 gallon fish tank to the search bar. An interesting thing about the search bar is that as long as it turns up some results it will keep searching the same departments and categories that you had previously selected. This was a good thing in this situation, but had I decided that I wanted to change the item I was searching for I could have been baffled for a second with nothing but aquarium decorations or fish food. Typing 30 gallon fish tank still yielded 44 results all of which were not relevant but what I wanted was on the first page. You’d think that Amazon would have an option to sort by product size in categories where size matters. I selected my the fish tank that I wanted and proceeded to check out. Since it was my first Amazon purchase it asked me for shipping and billing information but was still very straightforward visually and navigated in a simple linear fashion. Overall Amazon is fairly easy to use and not incredibly confusing at any point, with the huge amount of stock it offers to choose from it is no wonder that it is a leader in online shopping.