Online shopping is not only convenient and simple, but personally for me, it’s a sport.  I love to get the best of the best merchandise for the best possible price.  Coupons are always the best technique, and free shipping is most definitely a must.

So, the other day I was watching TV and came across a commercial advertising $39.95 shoes, every style, no exclusions.  “ShoeDazzle.com,” seemed too good to be true.  So, I typed in the web address and found a new addiction.  The website was not only extremely navigate-able, but also very visually pleasing.

The welcome page directed me to a group of clickable shoe questions.  It was a quiz to  “discover your shoe profile.”  As I clicked on the big, artsy buttons, I finalized my answers and was directed to my “personalized collection.”  The website automatically put together shoes in my size and in my style from my quiz answers.  I thought the quiz was spot on.  The shoes the website chose for me were to die for.  I ended up purchasing two pairs.

As far as the aesthetics to the website, I loved the chic feminine look.  A basic white background with main photo links a unique pink font made me realize the company really knows their target audience.  I loved the girly atmosphere, and the easy to use navigation.  Their information is put right out there to the public, almost as if they have nothing to hide.  Their contact number is posted in the right hand corner of the page so if there’s any questions, you can direct them to their customer service.

I think finding Shoe Dazzle was a bad and good thing for me.  I think it was great to come across for me to peruse around on and look at all the new fashions.  And, I also think it was bad because I know I will be back to spend even more money that I don’t even have.